Frequently asked questions

The basics

What problem does this solve?

Shoppers increasingly ask ChatGPT, Copilot and Gemini what to buy. Those assistants read Shopify Catalog, a structured feed with published requirements. A product that misses one is excluded from the feed entirely, so no assistant can recommend it, regardless of how good the product page is. Endcap finds those products.

Is this different from an SEO app?

Yes, in kind rather than degree. SEO is about ranking pages for crawlers. Shopify Catalog is pass or fail: a zero-priced product or one with no image is not ranked lower, it is absent. We check the requirements first, then the fields that affect how well an assistant can match your product to what a shopper described.

How many checks are there?

22 per product plus store-level checks, all derived from Shopify's published documentation. Every finding links to the page it came from.

Trust and safety

Will it change my products without asking?

Never. Bulk fixes show the current value and the proposed one side by side, you select what to apply, and every applied change stores its previous value so a batch reverts in one click.

Which fields can it write?

Only vendor, product type and description. Barcodes, prices and identifiers are deliberately excluded: those are facts about the world, and generating them would quietly corrupt your catalog in a way that is expensive to detect later.

Do generated descriptions invent things?

They are written strictly from the product's own fields, and the instruction forbids inventing materials, measurements, certifications, origins or ingredients. Each draft shows how many real facts it was given. You review every one before it is applied.

Will it slow down my store?

No. Endcap adds no script tags, no web pixels and no theme code. It never touches your storefront.

What permissions does it ask for?

Products, and read access to your published legal policies so it can check they exist. It does not request any customer permission, which is why it has no ability to read customers or orders. See the privacy policy.

Scores and visibility

What is a good readiness score?

We scanned 19 established Shopify brands across 3,562 products and the median score was 85, with a range of 67 to 99. Your score is shown against that median rather than against an abstract 100.

What is unbranded share of voice?

The share of buying questions where an assistant names your store when the shopper never typed your brand. Questions that already contain your brand are reported separately, because being named after someone types your name proves nothing.

Where do the questions come from?

They are derived from your own catalog: your product types, price bands and brand. The set is then frozen and reused, because a tracker whose questions change every run produces a trend line that means nothing. You can edit the set.

Why does my report exclude some products?

Real catalogs contain items that are not products: content blocks used to build landing pages, test rows, and zero-priced helper products created by bundle apps. Counting those as broken would be noise, so they are classified as housekeeping, excluded from your score, and listed separately with the reason.

Billing

Is there really a free plan?

Yes, permanently. It audits up to 25 products and runs a monthly visibility check.

How does billing work?

Through Shopify, so charges appear on your normal Shopify invoice. Change or cancel from your Shopify admin at any time.

Still stuck?

Email [email protected] or read the documentation.