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A password-protected store is invisible to AI

Updated 2 August 2026 · Causes exclusion from Shopify Catalog

While your storefront requires a password, the whole store is excluded from Shopify Catalog. This is correct behaviour during development and a silent disaster if it is left on after launch.

Why this excludes the product

A password protected storefront is excluded from Shopify Catalog entirely, so no product can be recommended.

A password protected store is excluded from Shopify Catalog entirely.

How to check it yourself

  • Open Online Store and check for the development banner.
  • Remove the password once you are ready to sell.

The fix

Remove the storefront password once you are ready to sell.

Source: Shopify documentation

Check your own catalog

Endcap runs every check in this guide and shows you which products fail, and why.

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