EndcapStore policies are part of Shopify's AI guidance
Updated 2 August 2026
Shopify's own optimisation guidance asks merchants to keep store policies complete, because assistants reference them when answering questions about how you operate.
Why this weakens matching
Complete store policies are part of Shopify's own AI optimization guidance.
Complete store policies are part of Shopify's AI optimization guidance.
How common it is
We scanned 19 established Shopify catalogs covering 3,562 products. This appeared in 5% of those stores, affecting 0.0% of all products scanned. These are brands with staff and agencies, so it is not a small-merchant problem.
How to check it yourself
- Open Settings, then Policies, and publish the privacy policy.
The fix
Publish a privacy policy in your store settings.
Source: Shopify documentation
Check your own catalog
Endcap runs every check in this guide and shows you which products fail, and why.
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