Product titles too short to be matched

Why this weakens matching

Very short titles give an agent little to match against how shoppers phrase requests.

Short titles give an agent too little to match against a shopper's phrasing.

How common it is

We scanned 19 established Shopify catalogs covering 3,562 products. This appeared in 79% of those stores, affecting 6.9% of all products scanned. These are brands with staff and agencies, so it is not a small-merchant problem.

How to check it yourself

• Sort titles by length and look at the shortest.
• Add the defining attribute: material, model, format or intended use.

The fix

Extend the title with the defining attribute, for example the material, model or format.