EndcapTerms of service and buyer questions
Updated 2 August 2026
Complete store policies are part of Shopify's published AI optimisation guidance, and terms of service is the one merchants most often leave drafted.
Why this weakens matching
Complete store policies are part of Shopify's own AI optimization guidance.
Complete store policies are part of Shopify's AI optimization guidance.
How common it is
We scanned 19 established Shopify catalogs covering 3,562 products. This appeared in 5% of those stores, affecting 0.0% of all products scanned. These are brands with staff and agencies, so it is not a small-merchant problem.
How to check it yourself
- Open Settings, then Policies, and publish your terms of service.
The fix
Publish terms of service in your store settings.
Source: Shopify documentation
Check your own catalog
Endcap runs every check in this guide and shows you which products fail, and why.
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