EndcapUnpublished products are invisible to AI assistants
Updated 2 August 2026 · Causes exclusion from Shopify Catalog
A product must be published to your Online Store, Hydrogen or Headless channel to enter Shopify Catalog. This catches almost every merchant who creates products through an app or an API, because those arrive unpublished by default.
Why this excludes the product
The product is not published to any storefront channel, which excludes it from Shopify Catalog.
Products must be published to the Online Store, Hydrogen, or Headless channel to enter Shopify Catalog.
How to check it yourself
- Open Products and filter by sales channel availability.
- Select the unpublished products and publish them to your Online Store channel in bulk.
The fix
Publish the product to your Online Store, Hydrogen or Headless channel.
Source: Shopify documentation
Check your own catalog
Endcap runs every check in this guide and shows you which products fail, and why.
Add to Shopify, free