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Products need a stable URL to be recommended

Updated 2 August 2026 · Causes exclusion from Shopify Catalog

Shopify Catalog requires an identifiable product URL. Without one an assistant has nowhere to send the buyer, so the product is excluded even when everything else is in order.

Why this excludes the product

Without a stable product URL an agent has nowhere to send the buyer.

Shopify Catalog requires an identifiable product URL so agents can link buyers to the product.

How to check it yourself

  • Open the product and check the Search engine listing section for a URL handle.
  • Restore the handle if it is empty.

The fix

Restore the product handle so the item has a permanent storefront URL.

Source: Shopify documentation

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